Edge On The Clock: Limited Edition M&M’s Create Controversy


CHARLOTTE, NC – If you’re doing Dry January, here’s a new mocktail for you. Molson Coors has launched a new drink called the Roxie: a zero-proof canned cocktail that it says “captures the craft cocktail experience.” Roxie comes in three flavors: passion fruit, pineapple and mango. It is now available exclusively online and is not cheap. A four-pack costs $18. Since 2019, Molson Coors has been moving away from traditional beer offerings as more consumers turn to non-alcoholic beverages.

Plus, despite the economic uncertainty, the ultra-rich are still spending money. Luxury cars Rolls-Royce, Bentley and Lamborghini recorded record sales last year. For the first time in its 100-year history, Rolls-Royce has delivered more than 6,000 cars. Lamborghini delivered just over 9,000 vehicles in 2022, up 10 percent from the previous year. And Bentley, which is a slightly more practical option, delivered 15 thousand cars. The CEO of Rolls-Royce says the acceleration is not stopping because the world keeps giving birth to billionaires.

And the limited edition M&M’s features an all-female lineup. Mars says the purple, brown and green M&M’s are featured upside down on the packaging to cite “the glory of women everywhere who are upending the status quo.” There are three types of packages: milk chocolate, peanut butter and peanut. Mars says a portion of the profits will go to organizations that “uplift and empower women.”

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Edge On The Clock: Limited Edition M&M’s Create Controversy

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