Alfa Romeo CEO wants to match BMW in price, can resurrect Giulietta Hatch

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Alfa Romeo has stopped at BMW and will match the German luxury brand at a price wherever the two brands meet. This is according to CEO Jean-Philippe Imporataan ex-Peugeot man tasked with transforming a weak Italian brand.

Talking to Autonews Europe, Emperor argued that Alfa was not interested in the pursuit of volumes just to keep factories running, but instead focused on maximizing profitability by achieving higher deal prices. He admitted that Alfa had previously registered cars and offered discounts just to maintain its factory, but was adamant that those times were over.

Related: Should Alfa Romeo build the Giulietta electric hatchback with Lancia’s Reborn Delta EV?

The 2023 Alfa Romeo Tonale will go on sale in North America early next year

The Emperor confirmed that a new Tonale SUV would go on sale in the US by the end of 2022, and said continuing its presence in America is critical to the brand’s overall success.

“We have to stay in the United States,” he told the site. “To achieve this, the next generation of Giulia and Stelvio must meet the expectations of the American market in infotainment and electrification.” The US Tonale Gets Fr. 2.0-liter non-hybrid engine with a capacity of 256 liters.

An even smaller SUV than Tonale will appear in 2024

Imparato has also slightly lifted the lid on what’s next for Alfa, saying the brand will release a new model “or significant product” every year until 2030, switching exclusively to electric cars in 2027. The first of these EVs, a small SUV the size of a sub-Tonale, will be released in 2024, but Alfa’s CEO said it will also be available with conventional internal combustion engines.

Related: Alfa Romeo is considering one-time and limited editions of dream cars for the future

While the small SUV will be built on the evolution of the PSA CMP platform that is currently used by cars such as Peugeot e208, future Giulia, Stelvio and other Alfa will work on the STLA Large architecture from Stellantis, which can be configured for both rear-wheel drive and full wheels. Asked about their replacements, Imporata replied: “We must stay in the US to achieve this goal, the next generation Giulia and Stelvio must meet the expectations of the US market in infotainment and electrification.”

Alfa’s CEO also suggested that the brand could re-enter the compact hatchback market with Giulietta’s successor, but said no final decision had been made.

Note: This story contains speculative illustrations of the future EV Alfa Romeo Giulietta, made by Francois Hubert / SB-Medien for CarScoops

Alfa Romeo CEO wants to match BMW in price, can resurrect Giulietta Hatch

Source link Alfa Romeo CEO wants to match BMW in price, can resurrect Giulietta Hatch