EA Sports clearly sees that termination of cooperation with FIFA as a huge opportunity, not a loss that threatens the future of his annual football game.
This is evidenced by the new deal the gaming giant has signed with Spain’s La Liga, where Real Madrid, Barcelona and Atlético Madrid trade on a weekly basis.
The so-called “one-of-a-kind multi-year partnership” will cost EA Sports €30 million a year and goes beyond the rights to host competitions in its games.
In an announcementEA says the deal will start before the 2023/2024 season, just in time for the release of the first EA Sports FC game.
The deal “will include the naming rights for all LaLiga competitions, a complete rebranding of LaLiga with EA SPORTS, including all logos, graphics, fonts and other visual elements, as well as providing new in-game integration, broadcast highlights and joint grassroots support commitments initiatives”.
More details on the partnership will be announced in the future, and Nick Ulodyka, SVP and CEO of EA SPORTS FC, promises that there will be improved game development processes that “further blur the lines between the real and virtual worlds of soccer.”
We will not see our first sight FC EA Sports until next summer though. FIFA 23, the latest game in a 30-year partnership between the global governing body and publisher, is slated for release this fall. FIFA 23 will have it too women’s club soccer teams from England and France, while Italian giants Juventus also return to the game as a licensed team.
How Eurogamer notes that EA complained that its relationship with FIFA prevented it from creating such intuitive and exciting partnerships. So, EA Sports FC’s awful title aside, it looks like the company is setting itself up for success once the FIFA title is gone.
EA Sports FC make a huge signing as they prepare for life after FIFA
Source link EA Sports FC make a huge signing as they prepare for life after FIFA