Synergy, vertical integration, cross-promotion. These are all important words and phrases that bring the brand a lot of money. One phrase that hasn’t been there lately is “bing bong”, meaningless New York Knicks cohesion since the beginning of this season, when people were still delighted with the Knicks. However, here he appears in an ESPN commercial for Batman in 2022.
Site friend Elle Duncan and SportsCenter appear in a new ad that seems to show Batman trying to capture RJ Barrett, who eventually tells him to “relax”. The only clue Batman seems to have to work with is “bing-bong” written in different places. This is an incredibly untimely choice.
The Knicks lost 13 of 16 games before the All-Star Break when they dropped out of the playoffs to 12th place in the Eastern Conference. The Knicks ’thrills have disappeared since the beginning of this season. Batman’s talents would be much better used when trying to find a location Ben Simmons, Caire Irving and Kevin Durant. The Brooklyn subway makes the same dull noise.
ESPN’s Batman cross-advertising wonders what if Bing Bong was still related?
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