Ford has announced that the Focus ST and Fiesta ST hot hatches will be phased out of the Australian range by the end of the year due to manufacturing supply issues. This means the brand will no longer offer hatchbacks – nor ST models – in Australia, instead focusing on segments with growing customer demand such as SUVs, LCVs and Electric cars.
Andrew Birkich, CEO of Ford Australia, explained: “Both the Focus ST and Fiesta ST have become segment-defining hot hatches for Ford Australia and have brought smiles to the faces of enthusiasts across the country, and we want to thank these fans for their passion. But with semiconductor supply shortages and our focus on new growth areas, we’ve made the difficult decision to delay these iconic hot hatches in Australia. We look forward to sharing more details about the next era of our performance vehicle lineup soon.”
The ST Focus and Fiesta variants were the only options available for Australians wanting a Ford-branded hatchback, as the smaller trims were discontinued some time ago due to slow sales. Hot hatches were also the only full-fledged ST models offered in Australia ( Puma ST and Explorer ST were never available Down Under) and the Ford Performance range was limited to the Mustang and Ranger Raptor.
Ford Australia said it has secured 40 units of the Focus ST for potential buyers and an unspecified number of Fiesta ST models until they go off the line by the end of 2022. The company will continue to support existing owners in terms of maintenance and spare parts.
Ford launched updated Fiesta in September 2021 and Art updated Focus in October 2021, but it’s been a rough road since they hit the market in 2022, with long wait times and delays due to production backlogs. Recently, the car factory limited availability hatchbacks in Europe to pre-specified models, not being able to meet demand. We also know that Focus will be phased out in 2024, when Ford plants in Europe will be repurposed to produce electric cars.
With the Focus and Fiesta out of production, Ford’s Australian range will be limited to a trio of SUVs, the Puma, Escape and Everest, the Mustang sports car, the Ranger Ute, and the Transit Custom and Transit LCV. In mid-2023, Ford will too to bring the F-150 to Australia as a right hand drive conversion.
Ford Axes Focus ST and Fiesta ST from the Australian range
Source link Ford Axes Focus ST and Fiesta ST from the Australian range