The Microsoft Build 2022 conference runs through Thursday, and in particular, the brand is showing a host of updates in the app store.
The Microsoft Store will soon feature Microsoft Store-based advertising. The brand said the future feature would allow developers to sell their apps to relevant users and highlight new experiences for users. Microsoft has said it will soon launch a pilot program for developers to develop advertising campaigns in Microsoft Advertising. Developers can now subscribe to the Microsoft Store Ads waiting list.
Microsoft has also announced that by the end of the year it will present a preview of the Amazon Appstore on Windows 11 in five new countries. Among them are France, Germany, Italy, Japan and the United Kingdom. This expansion will continue to grow the index of Amazon applications on Windows 11, of which there are thousands, said Microsoft.
The brand has also confirmed the termination of the waiting list program for Win32 applications in the Microsoft Store. This will allow even more applications to be compatible with the Microsoft Store, particularly those running C ++, WinForms, WPF, MAUI, React, Rust, Flutter and Java – while running on Windows. Once apps appear in the Microsoft Store, developers will also have access to important statistics and data on user downloads and usage.
The Win32 application waiting list program ends shortly after Microsoft added its own program Microsoft teams as a program to download from the Microsoft Store, five years after it was a program to download manually. Lots of publications noted that several commonly used applications, such as Google Chrome and Steam, are not allowed in the Microsoft Store. It will be interesting to see which programs will now come to the app store with the restrictions removed.
How Microsoft encourages developers to use its app store
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