Wordle is still free, but now it is packed with ad tracking technology

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You’ve no doubt heard of Wordle’s guessing game. It became an online sensation in just a few months, with millions of people daily trying to decipher color clues.

Initially, the design of the game was simple, with a clean user interface and a promise to stay free. But as popularity grew, the creator sold the New York Times (NYT) game for an undisclosed amount. As many feared, changes in the media soon began.

The players’ biggest concern is whether the game will remain free. Read on to see how the NYT contributes advertising revenue to the code.

Here is the background

Earlier this month, the New York Times moved the Wordle domain to its servers. So, for the unlucky ones, their stats and winning streak are reset. Therefore, naturally, many were not very happy with the loss of their rights to praise.

But, according to Gizmodo, this is the least that players need to worry about. Although access to the game is free (yet), the publication has found several ad trackers built into the Wordle code.

These trackers are used to identify different things about you, such as where you live, how often you play and your tastes. With this knowledge the publication can give you personalized advertising.

Some trackers are owned by the New York Times, while others send data to other providers such as Google. So is it bad? Well, it depends on how you look at it. Most of NYT’s revenue comes from merchandise and subscriptions.

Based on the code detected, players may be targeted by a print subscription to the New York Times or NYT merchandise. Gizmodo explains.

What can you do about it

Even though users haven’t seen any Google-related ads on the Wordle page, that doesn’t mean it won’t happen soon. Tracking codes are still available, and some players may object to retrieving their data in the background.

Here are some things you can do to avoid ad trackers:

  • This may not save your winning streak, but you can play Wordle in a private browser if you are bothered by trackers. The data is not related to your computer, and you will not be shown personalized ads. Click or click here for details on privacy-oriented browsers.
  • If you are playing a game on a mobile phone, disable location services. However, websites will not be able to determine where you are. Click here for help disabling location services.
  • Regularly delete your browsing history and cookies.
  • Android users can disable ad tracking on their mobile devices. To do this, click on Settings > Google > Ads then Remove ad id.
  • For iOS users there is a similar option by clicking Settings > Privacy> Tracking. Then slide the switch next to it Allow applications to request tracking left to disable it.

Keep reading

You need to include a new iPhone App Privacy Report – here’s how

Tired of Wordle? Here’s how to create your own puzzle games

Wordle is still free, but now it is packed with ad tracking technology

Source link Wordle is still free, but now it is packed with ad tracking technology